What Do We Offer?
Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.
Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.
Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.
Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.
Creative Design & Print
Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.
We've been known to share our thoughts.
DOWNLOAD EXPANSION RESEARCH REPORT HERE Innova is proud to unveil the marketing research work our team conducted last year on IFC Fraternity Expansion. In partnership with our sister company, Phired Up Productions, we wondered “How can fraternity headquarters be more in tune with campus professionals for effective fraternity expansion efforts?” Our team helps both headquarters and … Read More
FOR IMMEDIATE RELEASE CONTACT: Jessica Gendron Williams Carmel, Ind. — Alex Taylor will help fraternities and sororities across North America take their marketing efforts to the next level. Alex joins Innova as a full-time Marketing Strategist this week after spending 5 years at Sigma Nu Fraternity headquarters. “I’m excited and humbled to be joining … Read More
by Matt Mattson Do me a favor. Before you read any further, go to your campus community’s Fraternity/Sorority Website homepage. Try to look at it like a curious 17-year-old incoming student. Just look it over objectively. WHAT STORY DOES IT TELL YOU ABOUT YOUR FRATERNITY/SORORITY COMMUNITY? Is it compelling? Enchanting? Accurate? Up to date? Emotionally … Read More
Who Is Innova?
We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.
Jessica Gendron Williams, CEO
Matt Mattson, Vice President
Ellen Chesnut, Sales & Marketing Director
Brendan Nusbaum, Graphic Designer