What Do We Offer?

Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.

Market Research

Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.

Marketing Strategy

Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.

Growth Materials

Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.

Creative Design & Print

Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.

We've been known to share our thoughts.

NOW HIRING: Marketing Strategist for Fraternity/Sorority Industry

November 28, 2016

Marketing Strategist Innova Marketing, Inc. is seeking a full-time Marketing Strategist to join the Carmel, Indiana based company that provides marketing solutions to the fraternity/sorority industry. An Innova Marketing Strategist works alongside our team to imagine, plan, and execute marketing deliverables for college fraternities and sororities. The Marketing Strategist is a creative thinker, an educator … Read More

Innova’s 2017 Digital Catalog

November 28, 2016

View Innova’s 2017 Digital Catalog! Who is Innova? We offer marketing solutions to help fraternities and sororities grow. We’re the only marketing company 100% dedicated to the fraternity/sorority industry. We believe it’s time for a more sophisticated approach to telling the story of Greek Life to non-Greek students, their parents, and to the general public. … Read More

If We Don’t Get Serious About Our Reputation…

November 22, 2016

by Matt Mattson Last week something absolutely bonkers happened in the P.R. world. A white supremacist website named New Balance the “official shoe of white people.” Here’s a quick look at the story. Here’s another for context. Now, one might not be surprised to see New Balance on a silly listicle of “Things White People … Read More

ReThink Greek Campaign

ReThink Greek Campaign

Virginia Tech Sorority Recruitment Guide

Virginia Tech Sorority Recruitment Guide

UT Austin Fraternity Recruitment Guide

UT Austin Fraternity Recruitment Guide

Iowa State Recruitment Materials

Iowa State Recruitment Materials

Who Is Innova?

We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.

Jessica Gendron Williams, CEO


Matt Mattson, Vice President


Ellen Chesnut, Sales & Marketing Director


Brendan Nusbaum, Graphic Designer