What Do We Offer?

Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.

Market Research

Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.

Marketing Strategy

Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.

Growth Materials

Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.

Creative Design & Print

Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.


We've been known to share our thoughts.

P.R. Chairs Please Take This Survey

August 29, 2016

Innova is in the process of building resources for Greek Life public relations officers, and we need their input! Please help us share this survey with people you know (on your campus or in your organization) serving in these positions.   We will share our findings publicly and create new free resources for these very … Read More

Innova’s #ReThinkGreek Campaign Garners Praise and Results

August 24, 2016

FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — When 112 campus fraternity/sorority communities and inter/national headquarters collaborate to share a single, positive, inclusive, proactive story about the power of Greek Life, amazing things can happen. That’s the story of the #ReThinkGreek campaign’s first year of existence. Just over a year ago, Innova Marketing, Inc. … Read More

Write Your Own Greek Story

July 17, 2016

“In the absence of a compelling story, a story will be written about you. And you probably won’t be the hero.” This fall as you and fellow fraternity/sorority leaders return to school, I hope you’ll join us in TAKING CONTROL of the fraternity/sorority story. Right now, with the release of yet Hollywood movie featuring our … Read More

ReThink Greek Campaign

ReThink Greek Campaign

Virginia Tech Sorority Recruitment Guide

Virginia Tech Sorority Recruitment Guide

UT Austin Fraternity Recruitment Guide

UT Austin Fraternity Recruitment Guide

Iowa State Recruitment Materials

Iowa State Recruitment Materials

Who Is Innova?

We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.

Jessica Gendron Williams, CEO


Matt Mattson, Vice President


Ellen Chesnut, Sales & Marketing Director


Brendan Nusbaum, Graphic Designer