What Do We Offer?
Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.
Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.
Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.
Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.
Creative Design & Print
Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.
We've been known to share our thoughts.
“In the absence of a compelling story, a story will be written about you. And you probably won’t be the hero.” This fall as you and fellow fraternity/sorority leaders return to school, I hope you’ll join us in TAKING CONTROL of the fraternity/sorority story. Right now, with the release of yet Hollywood movie featuring our … Read More
FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — When 109 campus fraternity/sorority communities and inter/national headquarters collaborate to share a single, positive, inclusive, proactive story about the power of Greek Life, amazing things can happen. That’s the story of the #ReThinkGreek campaign’s first year of existence. Less than 11 months ago, Innova Marketing, Inc. … Read More
by Matt Mattson I follow along with the NASPA Fraternity/Sorority Knowledge Community Facebook Group (along with around 3000 other fraternity/sorority pros). There was recently a great question posed, and some great responses shared as well. Below I’ll offer some of my favorite recommendations that were shared by the group, and a few of my own. … Read More
Who Is Innova?
We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.
Jessica Gendron Williams, CEO
Matt Mattson, Vice President
Ellen Chesnut, Sales & Marketing Director
Brendan Nusbaum, Graphic Designer