What Do We Offer?

Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.

Market Research

Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.

Marketing Strategy

Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.

Growth Materials

Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.

Creative Design & Print

Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.


We've been known to share our thoughts.

Useful Is More Important Than Pretty

September 7, 2016

by Matt Mattson There is NOTHING WRONG WITH PRETTY. Let’s start there. I believe in the power of aesthetics to inspire, seduce, and allure the human mind into feeling connected with an idea. But I care about results. If pretty gets results, do pretty. If ugly gets results, I’d rather have results. To be clear, … Read More

Make It Really Easy For Those Seeking Membership

September 6, 2016

by Matt Mattson If someone is interested in Greek Life, it should be RIDICULOUSLY SIMPLE for them to a) learn more and b) indicate their interest by signing up somewhere. However, most campus fraternity/sorority community websites, most inter/national headquarters websites, most chapter websites, and most Greek Life social media feeds make it virtually impossible to … Read More

P.R. Chairs Please Take This Survey

August 29, 2016

Innova is in the process of building resources for Greek Life public relations officers, and we need their input! Please help us share this survey with people you know (on your campus or in your organization) serving in these positions.   We will share our findings publicly and create new free resources for these very … Read More

ReThink Greek Campaign

ReThink Greek Campaign

Virginia Tech Sorority Recruitment Guide

Virginia Tech Sorority Recruitment Guide

UT Austin Fraternity Recruitment Guide

UT Austin Fraternity Recruitment Guide

Iowa State Recruitment Materials

Iowa State Recruitment Materials

Who Is Innova?

We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.

Jessica Gendron Williams, CEO


Matt Mattson, Vice President


Ellen Chesnut, Sales & Marketing Director


Brendan Nusbaum, Graphic Designer