What Do We Offer?

Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.

Market Research

Your investment in marketing should be based on research. You need to know about your audience, and about your own organizations. Let us help you become data-driven marketers by designing, executing, and analyzing smart market research.

Marketing Strategy

Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.

Growth Materials

Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.

Creative Design & Print

Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.

We've been known to share our thoughts.

What STORY Does Your Greek Life Website Tell?

February 20, 2017

by Matt Mattson Do me a favor. Before you read any further, go to your campus community’s Fraternity/Sorority Website homepage. Try to look at it like a curious 17-year-old incoming student. Just look it over objectively. WHAT STORY DOES IT TELL YOU ABOUT YOUR FRATERNITY/SORORITY COMMUNITY? Is it compelling? Enchanting? Accurate? Up to date? Emotionally … Read More

Innova Leads NIC IFC Academy at AFLV Central, SEIFC, NGLA, and AFLV West

February 15, 2017

Innova is a proud partner of the North-American Interfraternity Conference. The 2017 IFC Academy (learn more here) features specific officer tracks, and Innova’s Matt Mattson is leading the track for PR Chairs at all of the IFC Academy events taking place this year. This is one of the many ways Innova is working to serve … Read More

What Is a PR Chair Supposed To Do?

February 13, 2017

by Matt Mattson We recently published a report that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and most of them have never been trained how to do their job! We’re hoping to fix that. Let’s start with a job description. Tell a … Read More

ReThink Greek Campaign

ReThink Greek Campaign

Virginia Tech Sorority Recruitment Guide

Virginia Tech Sorority Recruitment Guide

UT Austin Fraternity Recruitment Guide

UT Austin Fraternity Recruitment Guide

Iowa State Recruitment Materials

Iowa State Recruitment Materials

Who Is Innova?

We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova. For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.

Jessica Gendron Williams, CEO


Matt Mattson, Vice President


Ellen Chesnut, Sales & Marketing Director


Brendan Nusbaum, Graphic Designer