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We believe that fraternities and sororities change the world - for the better - every day

We believe that fraternities and sororities help people become the best version of themselves. We believe that fraternities and sororities matter - matter to people, communities, and the world. We believe that more people in fraternities and sororities = a better world.

We believe that fraternities and sororities deserve a values-centered, research-based, relationship-focused approach to marketing. We believe that people – real human connection – is at the center of all great marketing work. Our products and services help people come together, they facilitate relationships, they are conversations on a grander scale. They grow fraternities and sororities, and they make the world better.

Who is Innova?

We are sorority women. We are fraternity men. We are dedicated, long-term, experienced, proven higher education professionals. We are story tellers. We are recruiters. We are a small group of thoughtful, committed citizens; we are a large network of talented artists and creative minds. We are Innova.

For over a decade, Innova has helped the fraternity/sorority movement with premium marketing services. In 2014 the company was purchased by Phired Up Productions. This new relationship with Phired Up, and our other sister company, TechniPhi, allowed Innova to be part of something even more powerful – a family of companies dedicated to growing fraternity/sorority life.

Jessica Gendron Williams


Call or Text: 217.390.7556
Matt Mattson

, VP

Call or Text: 630.965.1779

Megan Koontz

, Sales & Marketing Director

Call or Text: 515.451.3617
Ellen Chesnut

, Sales & Marketing Director

Call or Text: 319.290.5274

What does Innova Offer?

Innova works with inter/national fraternities and sororities, campus Greek Life communities, and fraternity/sorority councils to provide values-centered, research-based, relationship-focused marketing services.

Market Research
Your investment in marketing should be based on research. Let us help you learn about your target audiences by designing, executing, and analyzing market research.
Marketing Strategy
Great marketing is smart marketing. Your marketing investment should be a targeted, efficient, thoughtful, long-term approach. Let us help you build (and execute) a marketing strategy that results in long-term growth of our shared fraternal cause.
Growth Materials
Need Recruitment Materials? Innova can help you with all your growth-focused materials, from recruitment books to postcards to posters to videos to social media tools (and the list goes on). You can reach out to potential new members with the impact of professionally designed, highly targeted pieces.
Creative Design & Print
Need a logo designed? Need a new brand identity professionally built by people who know the fraternity/sorority world? Need postcards printed, a recruitment book designed, or a digital flier built? We’ve been doing this stuff for a long time. You can trust Innova to deliver premium design and print services.